PSY 2530 - Influence and Persuasion


Credit Hour(s): 3
Examines the importance of attitude formation, structure, and change, which special emphasis on the elements of persuasive appeals. Applications of this research to marketing, advertising, politics, law.
Prerequisite(s): Undergraduate level PSY 1010 Minimum Grade of D
Level: Undergraduate
Schedule Type(s): Lecture

This course information is from the 2023-2024 Academic Catalog. View this catalog.
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